Tech, HR and B2B brands
I help HR and B2B brands create content that actually works
I’m Ber — a content strategist and writer who’s spent 15+ years in the HR and B2B tech space. I know the industry well enough to write credibly without hand-holding.
I mostly work with in-house teams and agencies who need a reliable writer they don’t have to manage closely.
How I can help
Three core servicesContent strategy
Audits, editorial planning, and topic clusters built around what your audience actually searches for.
Blog and long-form content
Well-researched articles, guides, and thought leadership pieces that rank and get shared.
SEO and GEO optimization
Content tuned for both traditional search and AI-powered discovery. Built to stay visible as search evolves.
A writer who knows the space
I’ve spent 15+ years in and around content marketing, mostly in the HR and B2B tech space. I know these industries well enough to write credibly without hand-holding.
I keep my client list small on purpose. When I take on a project, I’m doing the work — not handing it off.
“Ber consistently delivers work that sounds like us, not like AI. That’s rare.”
Working on something?
I’m currently taking on new clients. Let’s have a conversation.